What is Search Engine Optimization? Search engine optimization is the utmost essential part of digital marketing to rank your website organically on top of the SERP (search engine result page). You can implement this by performing the combination of on-page and off-page SEO techniques which will increase your website visibility. How Search Engine Works As the name suggests search engines are the platforms wherein users search for information over the web so they can navigate directly into the relevant pages without having to hassle over hundreds of webpages. The three basic steps that all search engine perform include: Crawling - They search the internet for the information based upon the user queries. Indexing - They keep an index of the data they find and where they find them. Relevancy - They rank the result based on relevancy. On-Page SEO The on-page search engine optimization techniques are those activities that you perform online
Digital marketing tips and tricks to grow your business in this digital era.