What is Search Engine Optimization?
Search engine optimization is the utmost essential part of digital marketing to rank your website organically on top of the SERP (search engine result page). You can implement this by performing the combination of on-page and off-page SEO techniques which will increase your website visibility.
How Search Engine Works
As the name suggests search engines are the platforms wherein users search for information over the web so they can navigate directly into the relevant pages without having to hassle over hundreds of webpages. The three basic steps that all search engine perform include:
Crawling - They search the internet for the information based upon the user queries.
Indexing - They keep an index of the data they find and where they find them.
Relevancy - They rank the result based on relevancy.
On-Page SEO
The on-page search engine optimization techniques are those activities that you perform online on your website to rank higher on the search engine result page which will also increase your brand credibility.
Title Tag
The first thing that a user view on the Search engine result page (SERP) is the title of your post. Every post should have a unique, as well as eye-catching page title, also try to add your primary keyword.
Meta Description
The purpose behind writing the meta description is to explain the user about the web page before they click on it.
Alt-text
Search engines are unable to read pictures. That is why we use Alternative text (Alt-text) to define an image.
URL
The URL of your blog or website has a lot of importance in SEO so choose it wisely. Avoid numbers, symbols, etc. Moreover, keep it short and simple.
Robot.txt
Hides a particular page of your website that you don't want the search engine spiders to crawl.
HTML tags
H1 tag is the most important HTML tag also has the highest priority among all of them. H1 tag should not be more than 1, H2 tag should not be more than 3 or 5, H3, H4, H5 can be of any number.
Page Speed
Reduce the load time of the web page of your website by minifying the use of CSS, JavaScript, HTML and Reduce redirects.
Broken Links
Elements which are incorrect or missing that leads to a non-existing web page. Check your pages for broken links and fix them as soon as possible.
Internal Links
Create internal links by hyperlink the text to another relevant webpage of your website.
Off-page SEO
This is an off-page search engine optimization technique to make high-quality backlinks for your website or blog which will improve the ranking of your blog or website on the search engine result page (SERP).
Article submission
Write articles that are relevant about your business and submit to article submission directories which will increase traffic towards your website.
Video Submission
Submit videos about your product and brand to video submission directories like YouTube, Vimeo, Facebook which will increase the rank of your website.
Question & Answer
An excellent way to interact with your audience and generate backlinks for your website by answering relevant questions.
Directory Submission
Submit websites to relevant directory submission sites to create high-quality backlinks.
Infographic submission
If you want to increase visitors on your website create an infographic using tools like Canva, visually, etc. Then submit to infographic submission websites.
Forum
Sign up for forums that are related to your niche after that participate in relevant ongoing discussion interacting with others.
Guest Post
Search for websites or blogs related to your niche to write guest posts, they are a great source for getting a ton of traffic.
Social Bookmarking
There are social bookmarking sites that can increase your website traffic. It’s a nice way to share your post with others to generate brand awareness.
Comment posting
Another way to make backlinks is by leaving comments on relevant niche blogs or websites that add value to the post.
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