What is Digital Marketing?

Digital marketing is the use of any digital media like the internet, mobile, or any other digital device. The main objective of digital marketing is the marketing of products and services through different digital media platforms. There is a wide range of marketing elements in digital marketing as compared to traditional marketing.

In other words, digital marketing is different from online marketing and internet marketing. Online marketing is a set of powerful tools used for promoting products and services through the internet. Whereas Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. In addition to sales leads from websites or emails. 

7 Elements of Digital Marketing

1. Search Engine Optimization(SEO).
2. Social Media Marketing(SMM).
3. Search Engine Marketing(SEM).
4. Content Marketing.
5. Email Marketing.
6. Affiliate Marketing.
7. Analytics.

Search Engine Optimization

SEO stands for search engine optimization is a natural process to rank your website higher on the search engine result page (SERP). The main objective is to drive traffic towards your website organically when the user is looking for relevant products, services, and information that are related to your business. Try including relevant keywords in your content, title tag and meta tag that the user will use in the search engine.

Social Media Marketing 

As of today, social media is the most integral part of everyone’s day to day life due to this digital media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube made it easier for the brands to interact with the audience to build a strong brand image, generate sales, and drive traffic towards the website.

Search Engine Marketing

Search engine marketing is a paid method to increase the visibility of your website on the search engine result page (SERP). Brands pay to buy ad space for ads to appear on the search engine result page for specific keywords that users might type in the search engine. Google AdWords, Bing ads, yahoo ads are classic examples of search engine marketing platforms where you can bid for the respective ad.

Content Marketing

The content marketing is the creation and distribution of relevant and engaging content to reach your targeted audience which will eventually increase your website traffic, brand awareness, generate leads, customers, etc. The content can be in the form of blogs, infographics, videos, eBooks, articles, etc.

Email Marketing

The email marketing is all about the promotion of the products and services as well as providing the latest updates like the end of season sales, new product launch, special discounts, coupon code, through direct mail to reach your target customers.

Affiliate Marketing

This is the performance-based marketing in which you promote a particular brand product and in return, you receive a commission every time you make a sale. You can join affiliate programs of companies like amazon for free that pay-out billions of dollars every month to the websites that make a sale.

Analytics

When it comes to analytics, Google analytics is the key to measure the overall performance of your website that includes dimensions, unique visitors, conversions, metrics, bounce rate, etc. It collects all the data and analyses them to generate reports.