How to create a social media marketing strategy in 6 easy steps.

Social media marketing strategy is the planning of all of the objectives that you want to achieve through social media. It also gives you brief reports on whether the results that you are obtaining are according to your expectations or not. Every action that is being taken should be relevant plus beneficial to your social media marketing strategy.

It is better to keep your social media marketing plan specific, as it becomes much easier to achieve as well as to measure them.

Today, I will reveal 6 easy steps to create your social media marketing strategy that will drive you to the road of success.

Step 1 Set your social media marketing objectives.

Before you plan your social media marketing strategy, you must clear your social media marketing goals that you may wish to achieve through social media. There are various social media platforms out there to help you to achieve your marketing goals. You can create advertising campaigns to encourage users to take the desired action that you want them to take. 

The objective of your social media marketing strategy should align with your overall marketing goals.

Social media objectives are listed below:

• Create brand awareness.
• Generate sales leads.
• Increase user engagement.
• Get more app installs.
• Drive traffic to your website.
• Expand your reach.
• Improve conversions on your website.

Step 2 Define your target audiences.

Lookout who your target audience is what type of content they are more interested to view, like, comment, share, etc. This information can be collected from the social media analytics section to observe what type of audience is interacting with your content.

Social media analytics provides you heaps of valuable information about your audiences that can be used to plan your social media marketing strategy.

Target audience based on different options available to you:

• Location
• Age
• Gender
• Language
• Interest
• Demographics

Step 3 Research the competition.

Locate your competitors who are serving audiences for a long time than you do to learn from them, run a competitive analysis to get a better understanding of the strength and weaknesses of your competitors.

Competitor analysis is the analysis to know about your competitors in the market as well as what type of activities are being performed by your competition. There are competitor analysis tools available on the internet that will provide you deep information which includes who is your competition on social media, which social media platforms they are using for their social media marketing strategy.

Step 4 Set up social media accounts.

Once you selected which social media platforms to use, create your accounts on those platforms by filling the information to complete the process. After that, set goals that you desire to reach through your social media to align with your marketing goals.

For example: “We will use Instagram to promote our products to increase sales. ” one more. “We will use Facebook to drive traffic towards our website.”

Social media platforms to choose from:

• Facebook.
• Instagram.
• Twitter.
• LinkedIn.
• Pinterest.
• YouTube.

Step 5 Create a social media content calendar.

Plan to create a social media calendar to organize the content that you have planned for the social media marketing strategy. A social media calendar lists the type of content you will be sharing with your audiences like blog posts, quotes, images, videos, etc. All of the data can be stored in one place which includes content posting time and date also maintain a social media marketing calendar to achieve your goals in the future.

Your social media calendar replicates the goals that you have planned to achieve through dedicated social media platforms. Now your content calendar is all set, take the help of scheduling tools to schedule your post in bulk for advance. 

Step 6 Track, measure, and adjust your strategy.

As soon as you start implementing your strategy immediately your next step is to keep your eyes on the analytics section to track the progress of your posts, campaigns to make adjustments to your existing strategy. 

These reports will display all the information that is required to know what works or what not works also you can inspect which of your posts are driving most of the traffic towards your website, moreover, social media keeps on changing, so it is very important to always look for the changes in metrics.